You’re So Golden

Original concept | A tropical beach chic clothing brand.

Patterns

I created hand-drawn tropical icons to use as patterns (as seen on the bag and clothing tags). In combination with the color palette, these roughly sketched images give a natural and island-y aesthetic.

Design

I created the arch of the "d" with the words above it to resemble a sunset. Also, the wave of the letters works with the "sunset" to give the overall shape of a summer sunset on the water. Down to the smallest details, every design choice has meaning that directs the attention back to the brand.