Ice Cream Float

Concept, Full Branding |  Ice Cream Float is a boat that serves ice cream at the beach where customers can swim up and order without leaving the ocean.

Fun Detail

The inner tube shape in the logo also doubles as ice cream scoops in the submark! I created the logo full of fun meanings and utilized every part of the logo in the icons and brand assets. The boat shape in the submark is how I based the curve of the word "float" in the logo!

Design

The boat shape in the submark is a nod to the business being on a boat. The boat doubles as an ice cream cup in the submark! The name itself is a play on words, so it only made sense the logo would also be a play on words. Also, the letters in the word "float" are spaced out so it looks like they're floating!