Design

The branding for this project features a warm, neutral color palette inspired by chai—a blend of black tea, spices, and milk—paired with black and white for versatility. This cohesive palette ensures that graphics, images, and advertisements maintain a consistent visual identity across all platforms. Given that the brand is content-driven, the colors were intentionally chosen to complement a variety of article topics without feeling restrictive, allowing for seamless integration in both digital and print materials.