I Try Chai

Branding + Squarespace Website + Pinterest Pin Design | A blog dedicated to all things chai. Reviews on chai from around the world, recommendations on the best equipment, info, and chai-inspired recipes can all be found on I Try Chai.

Design

The color palette uses the shade of chai (if you're familiar with the drink, it's a black tea mixed with various spices and a bit of milk), white, and black. It's a very neutral palette, which makes it very versatile. Since it's a blog, it was important that the palette can match with any article I make, and I wouldn't feel restricted when designing graphics. By using this consistent color palette in my images, graphics, and ads, it makes my brand recognizable on all platforms and creates a lasting memory on my audience.